MIGRATION GUIDE
By Joshua Jackai, Founder and Lead Designer · Updated September 2026
Businesses leave WordPress for the same three reasons: the maintenance never ends, the site is slow, and every change requires a developer. Framer removes all three. What stops people is the fear of losing the search traffic they spent years earning, so that is what this guide is mostly about.
Key takeaways
Timeline: one to four weeks for most business sites; content volume is the main variable.
Cost: from $3,250, with migration and SEO preservation included from the Grow tier.
Rankings wobble for two to four weeks after launch, then recover. Plan around campaigns.
Redirects are the whole ballgame. Every changed URL needs a one-to-one 301.
Migrate the structure you want, not the structure you have. This is the cheapest moment to fix it.
Full crawl of the WordPress site: every URL, title, meta description, heading structure, and its organic traffic.
Traffic and value audit: identify the pages actually earning traffic and conversions.
Decide each page’s fate: keep, merge, improve, or retire. Most WordPress sites carry dead weight.
Design the new structure around conversion, not around the old sitemap.
Rebuild in Framer with on-page parity: titles, headings, internal links, and structured data carried deliberately.
Migrate content and media, including the blog into Framer’s CMS.
Map and stage 301 redirects for every URL that changes, before launch not after.
Launch, resubmit the sitemap, and monitor Search Console daily for two weeks.
Twelve things that must survive the move
Page titles and meta descriptions, page by page
H1 and heading hierarchy
Canonical URLs
301 redirects for every changed URL
Internal linking structure
Image alt text
XML sitemap, regenerated and resubmitted
robots.txt directives
Structured data and schema markup
Analytics and tag manager continuity
Search Console property and verification
Page speed, which should improve rather than hold
Tier
Price
Migration scope
Pro
$3,250
Rebuild of a focused site, redirects included
Grow
$4,850
Adds full content migration with SEO preservation
VIP
$6,950
Adds CMS architecture for blog and resource libraries
Elite
$9,750
Adds marketing setup: pixels, tracking, email templates
Running costs after the move are covered in the Framer website cost guide, and the broader budget picture in the website redesign cost pillar. Other moves are in the migration guides hub.
Will I lose SEO moving from WordPress to Framer?
Not with disciplined redirects and on-page parity. Expect a two to four week wobble while search engines recrawl, then recovery to baseline or better, helped by the speed improvement.
Can I keep my blog?
Yes. Posts move into Framer’s CMS. Keeping the same URL structure where possible reduces the redirect surface.
What happens to my WordPress plugins?
Most become unnecessary: forms, SEO controls, caching, and security are native to Framer or not needed. Anything genuinely bespoke is reviewed before the move.
How long until rankings recover?
Typically two to four weeks. Sites that also fix thin content and speed during the move often end up ahead of where they started.
Send us your WordPress URL. You will get an honest read on whether the move is worth it, what it would cost, and how long it would take.
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