WordPress to HubSpot Migration: Cost and Process

This is the B2B migration: the marketing site moves onto the same platform as the CRM so that forms, email, lifecycle stages, and attribution finally sit in one system. It is the most expensive move in this hub, and the one with the clearest test for whether you should make it.

Key takeaways

Agency market rate: $16,000 to $63,000. Focused build: from $6,825.
Timeline: four to eight weeks, with approval cycles usually the bottleneck.
HubSpot licensing is separate and ongoing. Budget it before the build, not after.
The payoff is closed-loop attribution, not a better-looking website.
If your CRM is not HubSpot, this migration is very hard to justify.

The one-question test

Does your sales team open HubSpot every day to work leads? If yes, putting the website inside the same system removes a real reporting problem and the premium can pay for itself. If no, you are buying integration you will not use, and a Framer or WordPress site with a CRM integration gets you the same commercial result for far less.

What the migration involves

Inventory and audit the WordPress site: URLs, traffic, forms, and every integration currently wired in.
Map the template system: HubSpot CMS works in themes and modules, so page types get designed as reusable modules rather than one-offs.
Rebuild with on-page parity, carrying titles, headings, and internal links deliberately.
Rewire forms into HubSpot so submissions create and update CRM records natively.
Map 301 redirects for every changed URL before launch.
Connect lifecycle stages and reporting, which is the actual reason for the project.
Launch, resubmit sitemaps, and monitor both rankings and attribution for the first month.

Where agency quotes go

Line

Agency range

Focused build

Design and templates

$8,000 to $30,000

Included in the page price

Module development

$4,000 to $18,000

Included in the page price

Content migration

$2,000 to $10,000

Adds $1,950

CRM and forms wiring

$2,000 to $8,000

Scoped per project

Destination platform costs are in the HubSpot website cost guide. If you are not yet certain HubSpot is right, read the platform comparison first; other moves are in the migration guides hub.

Frequently asked questions

Why do HubSpot migrations cost so much?

Specialised CMS development, a smaller pool of builders, and agency overhead. The work itself does not justify the top of the published range.

Does the quote include the HubSpot licence?

No. Licensing is paid separately to HubSpot and recurs, based on hubs and seats.

Will I lose rankings?

Not with one-to-one 301s and on-page parity. Expect the usual two to four week recrawl wobble.

Can I keep WordPress for the blog?

You can, but it undermines the reason for the project. Split systems are exactly the attribution problem HubSpot is meant to solve.

Find out if HubSpot is worth it for you

Fifteen minutes. If the honest answer is that you should stay where you are and integrate instead, that is what you will hear.

Book a free scoping call

WordPress to HubSpot Migration: What It Costs and How It Works