Paid social / Decision workbook
Know when to kill an ad, and when to let it run.
Most ad budget is not lost on bad creative. It is lost on decent creative nobody stopped in time. The decision gets made late, emotionally, and after the money is gone.
Five signals, three verdicts, and thresholds you can argue with. Run the review every Monday in about ten minutes.
Kill and hold thresholds for the five signals that matter
The spend floor that says when you can judge anything
A weekly review prompt you fill in once and reuse
A Monday decision log and a replacement pipeline tracker
5 signals
6 pages
10 minutes weekly
Free
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