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ABOUT

Not an agency. One person who researches, designs and builds your site.

Demand Designer is Joshua Jackai. B2B websites, ad creative and short-form video, from the first call to the live site.

Who you’re working with

I’m Joshua Jackai, founder and lead designer. The person on your first call is the person doing the research, the design and the build. Nothing gets handed off halfway through.

Every project starts with research into the buyer you’re trying to reach: what they search, what they compare, where they stall. On Rufous & Co, a Seattle interior design studio, and Cigar Connoisseurs, a Vancouver cigar retailer, that meant working with the founders on positioning before a single page was drawn.

Where the method comes from

For four years I ran funnels, landing pages and paid media at Copy Chief, a training community for copywriters. That’s where the habit formed: a page gets judged by what the next buyer does on it, not by how it looks in review.

How a project runs

Most builds go live 14 to 21 days from onboarding. Every engagement starts with a recorded baseline and reports against it at 90 days. Accessibility to WCAG 2.2 AA is part of the build, not an upsell.

Elsewhere: LinkedIn and joshuajackai.com

Three results, and what stayed the same

S.T. DUPONT VANCOUVER · LUXURY RETAIL

5x online sales

Wix changed its rules and removed the checkout for their product category. I moved the store to WooCommerce and connected it to their Clover till. Same licence. Same products. Same store.

COPY CHIEF · COURSE LAUNCH

26.39x return on ad spend

Meta ads and the landing page for Email Copy Academy, a copywriting course. Media in, $26.39 out. 65 purchases from one launch.

Y SCOUTS · EXECUTIVE SEARCH

+76.5% qualified inbound leads

Short-form video I planned and edited for the firm’s YouTube and Instagram. Measured quarter over quarter, against the firm’s own lead count.

Talk to the person who builds it.

Book a free 15-minute clarity call. You speak with me, not a sales rep.

Demand Designer®

Conversion-focused web design, ad creative, and video editing for B2B brands.

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