Snapshot

• 4: ad concepts in the set

• 2: platforms: Facebook and Instagram

• 1: offer: Email Copy Academy

The challenge

Copy Chief needed to sell a paid email-copywriting program to freelance copywriters at the exact moment that audience was most anxious about AI replacing them.

What I did

Lead with the objection instead of the offer. Name the fear in the first line, then position the Academy as the specific thing that answers it.

The work

A Meta ad set built around copywriter pain points: AI replacing writers, low-quality clients, unpredictable revenue and crowded job boards, each resolving into the Email Copy Academy enrollment offer.

Stack: Meta ads creative, direct-response copy, static ad design