Snapshot

• 19x: return on ad spend

• 60%+: acquisition rate lift

• +31%: average order value

The challenge

A DTC menswear brand needed acquisition and order value to move together across Facebook, Instagram and TikTok, without a separate team owning each channel.

What I did

Run paid social, influencer and omnichannel targeting as one system, and personalise the funnel so the landing experience matches the ad that produced the click.

The work

Paid social across Meta and TikTok, an influencer layer feeding creative and social proof, user-centric landing pages built for the acquisition lift, and funnel personalisation carrying the order-value gain.

Stack: Meta ads, TikTok ads, influencer marketing, landing page design, funnel personalisation