Navas Lab Apparel: 19x ROAS and a 60%+ Acquisition Lift
Navas Lab Apparel: 19x ROAS and a 60%+ Acquisition Lift
Services:
Ad Design & Paid Social
Industry:
DTC menswear apparel
Timeline
September 2018 to February 2023
Snapshot
19x — return on ad spend
60%+ — acquisition rate lift
+31% — average order value
The challenge
A DTC menswear brand needed acquisition and order value to move together across Facebook, Instagram and TikTok, without a separate team owning each channel.
What I did
Run paid social, influencer and omnichannel targeting as one system, and personalise the funnel so the landing experience matches the ad that produced the click.
The work
Paid social across Meta and TikTok, an influencer layer feeding creative and social proof, user-centric landing pages built for the acquisition lift, and funnel personalisation carrying the order-value gain.
Stack: Meta ads, TikTok ads, influencer marketing, landing page design, funnel personalisation
Return: 19x ROAS
Acquisition: 60%+ acquisition rate lift from user-centric landing pages
Order value: +31% AOV via funnel personalisation
The ad and the landing page are one asset. Personalising the second is usually cheaper than optimising the first.
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