Chai Ghai: 12.6x ROAS and +56% AOV for a Vancouver Tea Brand
Chai Ghai: 12.6x ROAS and +56% AOV for a Vancouver Tea Brand
Services:
Ad Design & Paid Social
Industry:
DTC food & beverage (tea & cafe)
Timeline
May 2021 to February 2024
Snapshot
12.6x — return on ad spend
+56% — average order value
+30% — checkout conversion
The challenge
A Vancouver DTC tea brand needed paid social to do more than acquire cheaply — it had to lift order value and checkout conversion at the same time, in a category where the product is easy to substitute.
What I did
Pair dynamic audience segmentation on paid social with a micro-influencer network large enough to produce continuous, credible creative rather than a handful of one-off posts.
The work
A paid social program built on dynamic audience segmentation, a 200+ micro-influencer network feeding creative, a Daily Hive partnership driving email acquisition, and a QR-code review engine with Zapier and ChatGPT response agents behind it.
Stack: Meta ads, influencer marketing, funnel personalisation, Zapier, ChatGPT
Return: 12.6x ROAS
Order value: +56% AOV and +30% checkout conversion
Audience: +66% Instagram growth and 2,000+ email subscribers via the Daily Hive partnership
Proof: 100+ Google reviews at 4.7 stars, from a 200+ influencer network
Return on ad spend is the headline, but average order value is what makes it durable.
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