Snapshot

• 7: Meta ads produced

• 0: photo shoots commissioned

• 3: generative tools in the pipeline

The challenge

PurHaven needed a complete paid-social creative suite for the MAXVAC Medi 4e air purifier, product, lifestyle and infographic surfaces, with no budget for a product shoot and no existing photography library to draw on.

What I did

Replace the shoot entirely with a generative pipeline, and treat consistency across the ad set as the hard problem rather than any single image.

The work

Seven Meta ads plus the surrounding creative suite: product photography, editorial and lifestyle imagery, and product infographics, produced end-to-end with DALL-E, Flux and Midjourney and held to one visual system across the set.

Stack: DALL-E, Flux, Midjourney, Meta ads creative