S.T. Dupont Vancouver: 290 Products Live in Under 7 Days
S.T. Dupont Vancouver: 290 Products Live in Under 7 Days
Services:
Web Design & Development
Industry:
Luxury retail (authorized Canadian flagship)
Timeline
Q1 2025
Snapshot
5x — online sales against the prior online period
290 — products live
<7 days — end-to-end build
The challenge
The authorised Canadian flagship of the French luxury house needed a premium DTC storefront on WooCommerce plus Clover POS, on a compressed timeline, with a clean handoff to a non-technical content team.
What I did
Ship the full 290-product store solo and fast, without sacrificing the premium feel or the client's ability to maintain it afterwards.
The work
A custom Kadence child theme with WooCommerce, Clover POS integration so online inventory syncs with the register, a YITH gift registry and BNPL-compliant checkout, built through Claude Cowork. 186 of the SKUs also went live in a Google Merchant Center feed.
Stack: WooCommerce, Kadence child theme, Clover POS, YITH, Google Merchant Center, Claude Cowork
Revenue: online sales 5x the prior online period
Launch: 290 products live in under 7 calendar days
Feed: 186 SKUs live in Google Merchant Center
Handoff: maintainable by a non-technical content team
Speed is a design constraint, not a compromise. Choosing a maintainable theme is what makes seven days survivable.
Industry context
Agencies quote 4 to 6 weeks for an ecommerce migration under 500 SKUs (shopexperts, 2026), and 6 to 12 weeks at $15,000 to $50,000 to replatform a store in this tier (Elogic Replatforming Cost Index, 2026). That same index puts the average migration timeline overrun at 41 percent. This went live in under 7 days.
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