B2B web / Diagnostic workbook
Find the leaks between your traffic and your pipeline.
A B2B site rarely fails all at once. It leaks. Someone who would have been a good client arrives, does not find the one thing they needed, and leaves without ever becoming a number in your funnel.
Score it honestly in about fifteen minutes, with the site open in front of you. Nothing here needs a developer to action.
12 questions
8 pages
15 minutes
Free
B2B web
The Pipeline Leak Scorecard
Twelve questions about your site. A score, your three biggest leaks, and the order to fix them in.
- Twelve scored questions you answer with the site open
- Weak against strong examples for the ones people over-score
- A prompt that turns your score into a scoped brief
- A workbook for your three leaks, owners and dates
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