MIGRATION GUIDE

WooCommerce to Shopify Migration: The Complete Guide

Moving a store from WooCommerce to Shopify takes two to six weeks and costs from $4,850 for most catalogues. The risk is concentrated in three places: product and variant data, collection URL structure, and customer and order history. Handle those three properly and rankings hold.

By Joshua Jackai, Founder and Lead Designer · Updated September 2026

This is the highest-stakes migration we run, because a store carries far more than pages. Products, variants, images, customers, and order history all have to arrive intact, and the URL patterns of the two platforms do not match.

Key takeaways

Timeline: two to six weeks, driven by catalogue size and variant complexity.
Cost: from $4,850, because migration scope is part of the build rather than an add-on.
WooCommerce and Shopify use different URL patterns for products and collections, so redirect mapping is mandatory, not optional.
Order history and customer accounts need a deliberate decision: migrate, archive, or both.
App subscriptions replace plugin licences. Budget $50 to $300 per month.

What actually moves

Data

Difficulty

Watch for

Products and variants

Moderate

Variant limits, option naming, SKUs

Product images

Easy

Alt text carried over, not regenerated

Collections and categories

Moderate

URL pattern differs, redirects required

Customers

Moderate

Passwords do not migrate; plan the reset email

Order history

Harder

Decide migrate versus archive early

Reviews

Varies

App-dependent on both sides

Blog content

Easy

Often the most linked-to pages; redirect carefully

The URL problem

WooCommerce typically serves products at a path you chose, while Shopify uses a fixed products and collections structure. That means most product and category URLs will change, and every one of them needs a 301 to its new equivalent. Category pages are usually the ones earning the organic traffic, so they deserve the most care.

The five-step discipline

Crawl and inventory every URL, title, meta description, and its traffic value.
Decide each page’s fate: keep, merge, improve, or retire.
Rebuild with on-page parity: headings, titles, and internal links carried deliberately.
Map 301 redirects for every URL that changes, one-to-one wherever possible.
Launch, resubmit sitemaps, and monitor Search Console daily for the first two weeks.

Costs on the destination platform are in the Shopify website cost guide, and the other moves we run are in the migration guides hub.

Frequently asked questions

Will my product rankings survive?

Yes, with one-to-one redirects from every old product and collection URL. Collection pages usually carry the most organic value, so they get mapped first.