Advisor Websites — Personalized Website Design Page

A responsive page built for Advisor Websites to help financial advisors navigate personalized design options more easily while implementing a new design system with brand consistency and improved usability.

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Services:

Website Design + Brand Refresh

Industry:

Creative & Consulting

Timeline

5 Weeks




The Challenge

Advisor Websites needed to launch a new Personalized Website Design page that reflected an updated design system while remaining responsive, brand-consistent, and easy for financial advisors to navigate. The page also needed to simplify the design selection experience and be completed on a one-week agile timeline.

  • New design system had to be implemented quickly

  • Page needed responsive and brand-consistent execution

  • Experience had to simplify design selection for advisors

  • Timeline required launch within one week




The Solution

I led the agile design and front-end execution of the page in collaboration with the marketing team, translating the updated design system into a responsive landing experience. The page was structured to reduce friction, improve selection clarity, and create a more polished advisor-facing journey.

  • Led a one-week agile page build with the marketing team

  • Applied the new design system with responsive consistency

  • Improved clarity around design selection

  • Created a more streamlined advisor-facing page experience




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The Result

The page launched successfully within one week and improved the website design selection experience for financial advisors. It also strengthened the consistency and usability of Advisor Websites’ broader digital ecosystem.

  • Launched successfully in one week

  • Improved the design selection experience for advisors

  • Strengthened brand consistency and responsiveness

  • Added a clearer and more user-friendly decision path

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