Advisor Websites: +58% Organic Traffic and +28% MQL Conversion
Advisor Websites: +58% Organic Traffic and +28% MQL Conversion
Services:
Website Design + Brand Refresh
Industry:
Creative & Consulting
Timeline
5 Weeks
Snapshot
+58% — organic traffic
+28% — MQL conversion
1 week — design page, concept to launch
The challenge
Advisor Websites needed a new Personalized Website Design page that carried an updated design system, stayed responsive and brand-consistent, and made design selection simpler for financial advisors. The whole build had a one-week agile window.
What I did
Lead the design and front-end execution alongside the marketing team, translating the new design system into a responsive landing experience that reduced friction at the point where advisors choose a design.
The work
The personalised design page plus a webinar replay library and opt-in template system. Each surface was built to hold brand consistency across breakpoints while cutting the number of decisions an advisor has to make before converting.
Stack: Responsive front-end, design systems, landing page design, opt-in template system
Organic: +58% organic traffic
Pipeline: +28% MQL conversion
Speed: design page live inside a one-week agile sprint
Reach: work contributed to a US fintech acquisition
A one-week window is not an excuse for a thinner page. It forces you to decide what the page is actually for.
Industry context
Annual organic traffic growth after sustained SEO investment ranges 21 to 108 percent by industry, with first measurable ranking movement at 4 to 6 months (First Page Sage, 2024). Average lead to MQL conversion is 31 percent all-industry (First Page Sage, 2025).
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