Snappy Kraken — Site Overhaul for Financial Advisors
A fast-turnaround website overhaul for Snappy Kraken, where I transformed Figma designs into responsive HubSpot pages to better serve financial advisors, improve usability, and support a major launch that contributed to over $1M in annual recurring revenue.
Services:
Website Re-Design
Industry:
Marketing FinTech
Timeline
3 Weeks
The Challenge
Snappy Kraken needed a fast, high-impact website overhaul ahead of the Jolt Conference in Las Vegas. The existing experience needed to better serve financial advisors with a more user-focused structure, clearer navigation, and a more polished digital presence that could support learning, trust, and purchasing behavior under a tight two-week deadline.
Tight two-week deadline before a major conference launch
Existing experience needed to better support financial advisors
Required a more user-focused and responsive interface
Needed to translate Figma designs into live HubSpot pages quickly
The Solution
I led the transformation of the new Figma designs into fully responsive HubSpot pages, using agile front-end execution across HUBL, CSS, HTML, and JavaScript. The goal was to create a cleaner, more intuitive website experience that improved clarity, usability, and brand presentation across devices while meeting the launch deadline.
Converted Figma designs into responsive HubSpot pages
Led agile UI development to hit the launch deadline
Improved structure, usability, and page responsiveness
Helped align the web experience with advisor expectations and brand goals
The Result
The redesigned site created a stronger user experience for financial advisors and contributed directly to business growth. Within nine months of launch, the overhaul helped generate over $1 million USD in annual recurring revenue, proving the website was not just visually improved, but commercially effective.
Over $1M USD in annual recurring revenue within 9 months
Stronger digital experience for financial-advisor users
Improved clarity, trust, and responsiveness across the site
Successful launch delivered under a strict deadline
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