Snapshot

• <1 week: founder brand site designed and built from zero

• 3: ventures given their own section: Y Scouts retained search, Role Visioning, Prevail Recruiting

• 4: podcast platforms plus a book and a leadership content layer pulled into one destination

The challenge

Max Hansen, CEO of Y Scouts and author of Hiring on Purpose, had no dedicated home for his personal brand. The book, the podcast, three ventures and years of leadership content lived on separate platforms with no owned centre.

What I did

Design and build a personal brand site from scratch that carries his executive narrative, gathers the scattered content, and holds up as a foundation for whatever he publishes next.

The work

Full design and development on WordPress and Elementor: a positioning hero, an About narrative that frames the hiring problem he solves, a What I Am Building section covering Y Scouts retained search, Role Visioning and Prevail Recruiting, a book section with a free digital copy call to action and a named endorsement from Ann Rhoades, founding EVP of People at JetBlue Airways, a Built on Purpose podcast block linking Apple Podcasts, Spotify, YouTube and TuneIn, a beliefs section, and a closing call to action.

The structure was built so new content and resources drop in without a rebuild.

Stack: WordPress, Elementor, Figma, HTML, CSS