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2022

Neterex: A Digital Marketing Agency Site That Sells the Process

Neterex: A Digital Marketing Agency Site That Sells the Process

Neterex: A Digital Marketing Agency Site That Sells the Process

A website design presentation for Neterex, a digital marketing consultancy, structuring the offer around the process a client actually buys.

A website design presentation for Neterex, a digital marketing consultancy, structuring the offer around the process a client actually buys.

Project cover image

Snapshot

  • 1: agency website designed

  • B2B: digital marketing sector

  • Offer-led: page structure

The challenge

Neterex is a digital marketing consultancy, and consultancies are hard to buy: the deliverable is invisible until it is finished. The site had to make an intangible service feel concrete enough for a prospect to act on.

What I did

Design the page around the process rather than the service list, so a visitor can see what working together actually looks like before they ever get on a call.

The work

A website design presentation covering the homepage and the agency’s core positioning, built to carry social media marketing services and lead capture in one narrative.

Stack: Web design, agency positioning, conversion-led layout

Project screenshot 1

The result

  • Scope: agency website design presentation delivered

  • Positioning: process-led rather than service-list structure

  • Focus: social media marketing services with lead capture

For a consultancy, the process is the product. Showing how the work happens sells better than listing what the work includes.

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