PurHaven: A GoHighLevel DTC Funnel for a UK Air-Purifier Brand
PurHaven: A GoHighLevel DTC Funnel for a UK Air-Purifier Brand
Services:
Web Design & Development
Industry:
DTC health (air purifiers, UK)
Timeline
2025
The challenge
PurHaven sells the MAXVAC Medi 4e air purifier direct to consumers in the UK. The brand needed a complete funnel — product education through to checkout — and it needed to launch without the budget for a traditional product shoot.
What I did
Build the entire funnel on GoHighLevel rather than WordPress or Webflow, so pages, forms and checkout live in one system the client can operate, and produce the supporting creative with generative AI instead of a studio shoot.
The work
A single-product page carrying the technical story of a medical-grade purifier, and a checkout designed to reduce friction at the moment of payment. The surrounding creative suite — product photography, editorial and lifestyle imagery, and product infographics — was produced end-to-end with DALL-E, Flux and Midjourney.
Stack: GoHighLevel, DALL-E, Flux, Midjourney
Funnel: end-to-end DTC funnel live at purhaven.co.uk
Platform: built entirely on GoHighLevel, client-operable in one system
Creative: full GenAI suite across product, lifestyle and infographic surfaces, with no photo shoot
A product shoot is no longer a prerequisite for launching a DTC funnel. Choosing one platform the client can actually run beats stitching together a best-in-class stack they cannot maintain.
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