PurHaven: A GoHighLevel DTC Funnel Built Without a Photo Shoot
PurHaven: A GoHighLevel DTC Funnel Built Without a Photo Shoot
Services:
Web Design & Development
Industry:
DTC health (air purifiers, UK)
Timeline
2025
Snapshot
1 — platform running the whole funnel
0 — photo shoots commissioned
2 — surfaces: product page and checkout
The challenge
PurHaven sells the MAXVAC Medi 4e air purifier direct to UK consumers. The brand needed a complete funnel — product education through to checkout — and it had to launch without the budget for a traditional product shoot.
What I did
Build the entire funnel on GoHighLevel rather than WordPress or Webflow, so pages, forms and checkout live in one system the client can operate, and produce the supporting creative with generative AI.
The work
A single-product page carrying the technical story of a medical-grade purifier, and a checkout designed to reduce friction at the moment of payment. The surrounding creative — product photography, editorial and lifestyle imagery, and product infographics — was produced end-to-end with DALL-E, Flux and Midjourney.
Stack: GoHighLevel, DALL-E, Flux, Midjourney
Funnel: end-to-end DTC funnel live at purhaven.co.uk
Platform: 1 system running pages, forms and checkout, client-operable
Creative: full GenAI suite across product, lifestyle and infographic surfaces, with 0 photo shoots
A product shoot is no longer a prerequisite for launching a DTC funnel. Choosing one platform the client can actually run beats a best-in-class stack they cannot maintain.
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