Y Scouts: Lead-Gen Landing Pages Across WordPress and HubSpot
Y Scouts: Lead-Gen Landing Pages Across WordPress and HubSpot
Services:
Web Design & Development
Industry:
Executive search (purpose-driven)
Timeline
February 2025 to present
The challenge
A purpose-driven executive search practice was publishing consistently but had no reliable path from content to captured lead. Its blog and its CRM were effectively two separate systems.
What I did
Own the WordPress and HubSpot ecosystem end to end so the blog, the landing pages and the lead-gen data flow behave as one funnel rather than three disconnected tools.
The work
A set of conversion surfaces built across both platforms: the Max Hansen practitioner site, a Role Visioning landing page, an Interview Guide lead-capture campaign, and a funnel optimisation pass on the Hiring On Purpose offer. Each page was designed to carry a single argument and a single next step.
Stack: WordPress, HubSpot CMS, landing page design, SEO
Flow: blog-to-lead-gen data flow live across WordPress and HubSpot
Surfaces: four lead-capture pages shipped: Max Hansen, Role Visioning, Interview Guide, Hiring On Purpose
Ownership: one managed ecosystem instead of two disconnected platforms
Content only compounds when the capture path is wired to it. The win was not a prettier page, it was making the blog and the CRM behave like one system.
Other Projects
Want results like these for your brand?
Book a free call and we will map out what is possible for your project.
Book a Call
Demand Designer®
Conversion-focused web design, ad creative, and video editing for B2B brands.
Services
© Demand Designer 2026. All rights reserved.