Blog topic
Paid Ads & Creative
Ad creative, testing and budget decisions for Meta, TikTok and LinkedIn campaigns.
Digital Marketing for Subscription Businesses: What Grows Recurring Revenue
A subscription business lives or dies on retention, not signups. The marketing that grows recurring revenue, in order: the signup page, the first 30 days, paid ads and the numbers to watch.
How to Build a Visual Identity People Remember
A visual identity is the few rules that make every page, post and deck look like one company. How to set them, from a one-page brand sheet to templates, and why consistency sells.
How to Measure Social Media ROI for B2B Service Firms
How to measure social media ROI when sales take weeks: the formula, hidden costs, why platform numbers run high, and how to test what social adds.
Why AI-Generated Landing Pages Do Not Convert (and What to Use AI For Instead)
A generated landing page is an average of every page like it, and averages do not convert. What AI did on a 55.03x ROAS campaign instead, and why it worked.
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