COST GUIDE
How Much Does a B2B Website Cost in 2026? Real Prices From a Working Studio
A professionally built B2B website costs $3,250 to $14,999 from a focused studio such as Demand Designer, $10,000 to $50,000 or more from most agencies, and $50,000 to $500,000 or more for an enterprise build, by TripleDart’s 2026 figures. Running it adds roughly $120 to $3,000 a year, depending on the platform.
By Joshua Jackai, founder of Demand Designer · Published September 29, 2026 · Updated September 29, 2026
I design and build B2B websites for a living, so this guide uses three kinds of numbers: my own fixed prices, the ranges other firms publish, and the running costs I see on client invoices after launch. Where a number depends on something, I say what it depends on.
Key takeaways
The same B2B site can be quoted at $1,500, $15,000 or $75,000. The gap is scope: CRM routing, content migration, and whether anyone is responsible for the leads after launch.
My builds cost $3,250 for a focused marketing site, rising to $14,999 for a complete funnel that goes live in two weeks.
Budget for three years, not for launch day. Running costs go from about $120 a year on Framer to $3,000 or more on WordPress with a maintenance retainer.
In the quotes I have seen under $3,000, the work is usually a template with your content placed in. That can be the right call for a placeholder. It will not work as a B2B lead source.
How much does it cost to design a B2B website?
Bootstrap Creative puts most professional B2B websites at $10,000 to $50,000 or more, and in my experience the price tracks who builds it more closely than what gets built. A full website design, meaning custom design plus the build, starts at $3,250 on my price list and climbs with integrations and page templates.
Who builds it
Typical 2026 price
What you usually get
You, on a website builder or AI tool
$0 to $500, plus a monthly plan
A template and your own words. No strategy, no CRM connection
Freelancer on a marketplace (Fiverr, Upwork)
$500 to $5,000
A template implementation. Quality varies widely
Focused studio (Demand Designer, my studio)
$3,250 to $14,999
Custom design, a conversion structure, CRM and analytics connected
Mid-size agency
$10,000 to $50,000+
Strategy, design and build, plus account-management overhead
Enterprise build (TripleDart’s range)
$50,000 to $500,000+
ERP and API integrations, customer portals, multiple languages
The published ranges disagree, and it helps to know why. Bootstrap Creative’s 2026 guide puts most professional B2B sites at $10,000 to $50,000 or more: $5,000 to $10,000 for a brochure site, $15,000 to $30,000 for a lead-generation site, and $40,000 to $75,000 or more for enterprise and e-commerce. TripleDart’s July 2026 guide says B2B builds “start from $30,000” and “can reach $1,000,000.” TripleDart is a SaaS marketing agency, and its enterprise tiers reflect funded software companies. Bootstrap Creative’s guide is written with manufacturers in mind. When two guides disagree by a factor of ten, look at who each one sells to.
There is no useful single “average cost of creating a website,” because a $300 builder site and a $300,000 enterprise build get averaged together. The more useful question is which row of that table your project belongs in. If you already have a site and are replacing it, the website redesign cost guide covers that case, and the platform comparison helps if you have not chosen where to build.
What do my B2B website prices cover, and who is each one for?
My builds cost $3,250, $4,850, $6,950, $9,750 or $14,999. Each price is fixed before any work starts, and the scope is written down, so the number on the invoice matches the number you agreed. I build on Framer, WordPress, Shopify and HubSpot; the build price follows the scope, while the running costs follow the platform.
Price
Who it is for
What it adds
$3,250
A service business that needs a focused marketing site of up to about eight pages
A conversion-first structure built around one main action
$4,850
A company moving from one platform to another
Content migration, redirects that protect existing rankings, analytics setup
$6,950
A content-heavy or lead-generation site
CMS structure, custom interactions, lead-capture systems
$9,750
A team that treats the website as a sales asset
Marketing setup: ad pixels, email templates, tracking that fires correctly
$14,999
A launch with a deadline
A complete funnel (landing pages, ad assets, booking flow) live in two weeks
Every tier with its full deliverables is on the pricing page, where the calculator shows the real number for your scope before you pay anything.
Why do B2B websites cost more than other business websites?
A B2B website costs more because it has to do sales work. It needs to qualify a buyer, send the lead into a CRM, record which channel sent it, and answer the questions a buying committee asks before anyone books a call.
A restaurant site needs opening hours, a menu and a phone number. A B2B site selling a five-figure contract serves several people at the buying company. Industrial-marketing research calls that group the buying center and treats it as one of the field’s core concepts (Cabanelas, Mora Cortez and Charterina, Industrial Marketing Management, 2023). In my projects, each person in it checks something different. The operations lead reads the process page. Finance looks for pricing signals. Whoever signs wants case studies with numbers in them. Each of those needs its own page or section, and the forms need to connect to HubSpot, Salesforce, or whichever CRM the sales team works in.
In the quotes clients bring me, the integration work is where cheap quotes quietly cut corners. A form that emails the owner takes an hour. A form that creates a CRM contact, tags the lead source, and triggers a follow-up sequence takes real time to build and test. If a quote does not name the CRM it connects to and explain how lead source is tracked, ask for both in writing before you sign.
Is $1,500 a good price for a website?
$1,500 is a fair price for a basic template website: a few pages, your logo and your copy placed into an existing design. For a B2B website that has to generate and route leads, $1,500 is too low, and something important is being left out.
A basic website built for around $1,500 usually includes a purchased theme, three to five pages, and a contact form. It usually leaves out custom page structure, a CRM connection, redirects from your old site, working analytics, and any help with the words on the page. For a new company that needs something credible online this month, that trade can be sensible. Budget for the rebuild when the site has to start producing pipeline.
What is a fair price to build a website?
A fair price for a website is one where the deliverables are written down and match what the site has to do. Compare line items, not headline numbers. Two $5,000 quotes can describe completely different projects, and the cheaper-looking one often excludes the migration work that protects your search traffic.
What is the average cost of a 5-page website?
I charge $3,250 for a five-page B2B website at Demand Designer, because that tier covers up to about eight pages. Freelancers on marketplaces quote $500 to $5,000 for a similar page count, mostly on templates.
In my quoting, page count matters less than most buyers expect. Five pages built from two templates cost less than five pages that each need their own layout. When you compare quotes, ask how many unique templates are being designed, not how many pages will exist.
How much is a one-page website?
A professional one-page B2B website costs about $3,250 at Demand Designer, the same tier as a small multi-page site. It costs less to build, but not proportionally less: the layout system, type, colour, forms and tracking take the same work on one page as on five.
Use a single page when you are testing an offer or sending ad traffic to one message. Use more pages when buyers need to educate themselves before they talk to sales, which is most of B2B.
How much does it cost monthly to own a website?
A B2B website costs roughly $10 to $40 a month to own on Framer, $39 a month and up on Shopify plus $50 to $300 a month in apps, and $500 to $3,000 or more a year on WordPress once hosting, plugins, security and maintenance are counted. Platform figures come from Framer’s and Shopify’s published plans, checked in September 2026; the app and WordPress figures come from client sites I have built and maintained.
Platform
Running cost
What it covers
Framer
$10 to $40 a month ($120 to $480 a year)
Hosting, SSL and the CMS. No plugins to license
WordPress
$500 to $3,000+ a year
Hosting, premium plugin licences, security, and maintenance
Shopify
$39 to $399 a month, plus $50 to $300 a month in apps
The store platform and hosting. Apps are the cost nobody budgets
HubSpot CMS
A per-seat Starter plan, rising to hundreds of dollars a month on Professional
Hosting plus HubSpot’s marketing tools. Check HubSpot’s current pricing for your seat count
Add about $10 to $20 a year for the domain name on any platform.
On the retainers I see, WordPress maintenance runs from nothing to roughly $1,800 a year, depending on whether you apply the updates yourself or pay someone to. Keeping a website running is never free. It is either money or your time, and plugins are where the security risk sits: a peer-reviewed 2021 IEEE study reports that 92% of vulnerabilities found in WordPress sites come from third-party plugins rather than WordPress itself (Murphy, Zibran and Eishita, IEEE/ACIS SERA, 2021).
How much should I pay someone to host my website?
Hosting costs $10 to $40 a month on Framer, where it is included in the plan, or a share of the $500 to $3,000 a year that WordPress costs once hosting, plugins, security and maintenance are counted. On Framer and Shopify, hosting is part of the plan and there is no separate hosting bill. On WordPress, hosting is one line inside the $500 to $3,000 a year.
How expensive is a good website, and where does the money go?
A good B2B website costs $3,250 to $14,999 with a focused studio, or $10,000 to $50,000 or more at an agency. Four things set the price: the number of unique page templates, content migration, custom functionality, and integrations. Those four drive most of the price on every quote I write.
Page templates. Ten pages built from four templates cost far less than ten pages designed one by one. Most sites need fewer unique templates than their owners think.
Content migration. Moving 40 blog posts with their search rankings intact is real work. Moving 400 is a project of its own, and it is the most common source of surprise quotes.
Custom functionality. Booking systems, pricing calculators, gated downloads and client portals are each a line item, not a rounding error.
Integrations. CRM, email platform, analytics, ad pixels. Connecting them properly, with tracking that actually fires, is the difference between a redesign and a new coat of paint.
Part of what that money buys is a first impression. In three experiments, people rated a homepage’s visual appeal after seeing it for 50 milliseconds, and those snap ratings closely matched their ratings after longer viewing (Lindgaard et al., Behaviour & Information Technology, 2006). As the study’s title puts it: “You have 50 milliseconds to make a good first impression!” A B2B buyer has formed a view of your site before reading a word of it.
Two projects show what that spend should buy. For Snappy Kraken, a SaaS company serving financial advisors, I took Figma designs to responsive HubSpot pages in 21 days. The rebuild contributed to 30% more marketing-qualified leads and a 28% higher click-through rate. For Advisor Websites, a personalised design page and a webinar replay system contributed to 58% more organic traffic and a 28% lift in MQL conversion.
The expensive outcome is rarely the invoice. It is a site that looks finished and produces nothing for two years.
How do I set a budget for a new B2B website?
Set the budget from what the website has to produce, add three years of running costs, then compare quotes line by line. The setup cost of a new site is the build plus the domain, the platform plan, and any content you pay someone to write.
Name the number the site should move. Demo requests, quote requests or qualified leads, and roughly what one of them is worth to you. A site that brings in one extra $20,000 client a year can justify a very different budget from a site that exists so prospects can check you are real.
Count templates, not pages. List the page types you need (home, service, case study, article, contact) and ask each firm to price per template.
List every integration. CRM, email platform, booking tool, analytics, ad pixels. Anything left off this list will turn up later as a change request.
Price three years, not launch day. A $4,850 Framer build on a $30 monthly plan costs about $5,930 over three years. A $3,000 WordPress build at $1,500 a year for hosting, plugins and maintenance costs about $7,500 over the same period. The cheaper launch price ends up $1,570 more expensive.
Compare deliverables, then ask three questions. Which CRM does it connect to? How are redirects from the old site handled? Who owns the site and its files when the project ends?
If a quote cannot answer those three questions in writing, it is not ready to sign. If you would rather skip the arithmetic, the pricing page configures an exact quote for your scope, or you can book a free 15-minute call and leave with a number either way.
Budget with real numbers, not ranges
My pricing page lists every tier with full deliverables. If you would rather talk it through, book a free 15-minute fit call; you will leave with a number either way.
Book a free fit call
Sources
Peer-reviewed research
Cabanelas, P., Mora Cortez, R. and Charterina, J. (2023). The buying center concept as a milestone in industrial marketing: Review and research agenda. Industrial Marketing Management. doi:10.1016/j.indmarman.2022.10.026
Lindgaard, G., Fernandes, G., Dudek, C. and Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2). doi:10.1080/01449290500330448
Murphy, D. T., Zibran, M. F. and Eishita, F. Z. (2021). Plugins to detect vulnerable plugins: An empirical assessment of the security scanner plugins for WordPress. IEEE/ACIS SERA 2021. doi:10.1109/sera51205.2021.9509274
Price data (industry and vendor sources, not peer reviewed)
Website prices are not studied in peer-reviewed research, so the price figures on this page come from published price lists and are labelled that way: Bootstrap Creative, May 2026; TripleDart, July 2026; Framer pricing and Shopify pricing, checked September 2026; Demand Designer’s own published prices; and first-party client results for the Snappy Kraken and Advisor Websites projects.
Joshua Jackai is the founder of Demand Designer. He designs and builds B2B websites on Framer, WordPress, Shopify and HubSpot at fixed, published prices. More about Joshua · LinkedIn
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