Snapshot

• 12.6x: return on ad spend reported

• 2: platforms: Reels and TikTok

• Product-led: creative approach

The challenge

Tea is a low-consideration purchase with high substitution. Paid social has to make a specific brand worth choosing in the two seconds before a thumb moves.

What I did

Put the product in a real moment rather than on a white background, so the ad reads as content first and an advertisement second.

The work

Reels and TikTok ad creative built around product-in-context video, native captions and offer overlays, formatted vertically for feed and story placement.

Stack: Instagram Reels, TikTok, paid social creative, vertical video