Chai Ghai: Seasonal Reel and TikTok Ad Design
Chai Ghai: Seasonal Reel and TikTok Ad Design
Services:
Ad Design & Paid Social
Industry:
DTC food and beverage (tea)
Timeline
2022
Snapshot
2 — platforms: Reels and TikTok
Seasonal — Diwali gift campaign
Gift — packaged offer creative
The challenge
A tea brand competes hardest at the moments people are already buying gifts. Missing the seasonal window means paying full price for attention the rest of the year.
What I did
Design the creative around the occasion rather than the product, so the ad answers a question the viewer is already asking.
The work
Reel and TikTok ad creative for seasonal campaigns including Diwali gift packages, with product-in-context video, offer overlays and vertical formatting for feed placement.
Stack: Instagram Reels, TikTok, seasonal campaign creative
Creative: seasonal Reel and TikTok ad set
Occasion: Diwali gift package campaign
Format: vertical, offer-led overlays
Seasonal demand is the cheapest attention a brand ever gets. The creative just has to arrive on time.
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