Chai Ghai: 12.6x ROAS Across Facebook and TikTok
Chai Ghai: 12.6x ROAS Across Facebook and TikTok
Services:
Ad Design & Paid Social
Industry:
DTC food and beverage (tea)
Timeline
2023
Snapshot
12.6x — return on ad spend
2 — platforms: Facebook and TikTok
100x — antioxidants claim used as the hook
The challenge
Tea has no obvious performance claim, so paid social had to find a reason to stop the scroll that was both true and specific enough to argue with.
What I did
Build the creative on a single verifiable product claim, then attach a coded offer so the campaign could be measured rather than estimated.
The work
Facebook and TikTok ad creative and management, leading on a specific antioxidant comparison claim, with promo-code overlays and deadline framing to drive measurable redemption.
Stack: Meta ads, TikTok ads, paid social management, promo-code tracking
Return: 12.6x ROAS across the program
Hook: single product claim rather than general brand imagery
Measurement: promo codes making redemption attributable
A claim you can argue with outperforms a mood you cannot. Specific beats atmospheric when spend is on the line.
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