Chai Ghai: +66% Instagram Growth on a 200+ Creator Content Engine
Chai Ghai: +66% Instagram Growth on a 200+ Creator Content Engine
Services:
Social Media Management
Industry:
DTC food and beverage (tea)
Timeline
2023 to 2024
Snapshot
+66% — Instagram growth
200+ — micro-influencer network
100+ — Google reviews at 4.7 stars
The challenge
A Vancouver tea brand needed organic social to carry brand education, not just product shots. Tea is a considered purchase and the audience had to understand sourcing and ritual before price ever entered the conversation.
What I did
Run content and creators as one engine: an editorial feed that teaches, and a micro-influencer network large enough to keep producing credible creative without a studio.
The work
A full organic content system for Instagram covering education posts, sourcing and sustainability storytelling, seasonal promotions and giveaways, feed design and grid planning. Alongside it, a 200+ micro-influencer network producing UGC, plus a QR-code review engine with Zapier and ChatGPT response agents behind it.
Stack: Instagram, content design, influencer marketing, UGC, Zapier, ChatGPT
Audience: +66% Instagram growth
Creators: 200+ micro-influencer network producing UGC
Proof: 100+ Google reviews at 4.7 stars
List: 2,000+ email subscribers via the Daily Hive partnership
For a considered purchase, organic social is education before it is promotion. The creators scale the education, not just the reach.
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