Services
Social Media Management
Timeline
February 2012 to November 2022
Snapshot
300%: year-over-year revenue growth
50,000+: organic community
2,000+: influencer partnerships across 6 continents
The challenge
A bootstrapped streetwear brand had no media budget to buy its way to scale, and a supply chain exposed to tariff volatility and inconsistent manufacturing quality.
What I did
Grow paid social from a small daily budget upward only as return held, and build an automated influencer and affiliate ecosystem to produce creative volume the budget could not buy.
The work
Founder-led paid social scaled daily spend 6.7x only as return held, an influencer and affiliate ecosystem generating 4,000+ UGC assets, Instagram grown from 0 to 45,000+, and a manufacturing migration out of China completed in 30 days at peak tariff volatility with lot-number QC.
Stack: Meta ads, influencer and affiliate marketing, UGC, supply chain and sourcing
The result
Revenue: 300% year-over-year growth
Community: 50,000+ organic community, Instagram from 0 to 45,000+
Creative: 2,000+ influencer partnerships across 6 continents and 4,000+ UGC assets
Spend: daily budget scaled 6.7x, increased only as return held
Supply chain: out of China in 30 days with 90%+ defect elimination via lot-number QC
Scaling spend is the easy half. The brand only survives it if the supply chain can take the volume.
Other Projects
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