Snapshot

• 434K: Facebook page reach

• 539.8K: Instagram reach

• 37.6K: Instagram followers

The challenge

A bootstrapped streetwear brand cannot separate organic and paid into different teams. The same creative has to work in the feed and behind spend.

What I did

Run organic and paid as one pipeline, letting organic performance decide what gets money behind it rather than guessing at the media plan.

The work

Combined organic and paid Meta management: content grid and posting, audience insights tracking, and paid amplification of the posts already proving themselves organically.

Stack: Meta Business Suite, Instagram, organic content, paid social