Copy Chief: Escape Velocity Meta Ads Funnel at 55.03x Average ROAS

Snapshot

• 55.03x: blended ROAS across 4 Meta campaigns

• $42 to $22: cost per acquisition

• 10.1%: landing page conversion

The challenge

Copy Chief runs a learning community and job board for freelance copywriters. The homepage had to convert cold traffic into members, and the paid campaigns needed dedicated funnels rather than sending bought intent to a general page.

What I did

Rebuild the homepage around the offer, then give each campaign its own purpose-built landing experience so paid traffic lands somewhere designed for that specific promise.

The work

A before-and-after rebuild of the WordPress homepage, a dedicated Escape Velocity campaign funnel, and a Membership funnel redesign. Each surface was built mobile-first with the offer, the proof and the call to action above the fold. The Escape Velocity landing page converted at 10.1% across 532 landing page views and 764 checkout views, with click-through ranging 0.9% to 3.0% across the four campaigns.

Stack: WordPress, conversion design, funnel design, Meta ads creative

Skill sets deployed on this engagement

Content strategy and CMS management

• Managed content operations across WordPress, ClickFunnels, LearnDash and Keap/Infusionsoft as publisher of record for the founder, the copywriting team and customer success.

• Published about 4 blog posts, 2 to 4 landing pages and 4 podcasts a month with SEO metadata, meta descriptions and taxonomy set, so the copy team's work reached readers; click-through up 28%, bounce down 22%.

• Released course and forum content to copywriters through LearnDash and Ingenium wired to Keap, and standardized the publishing workflow into SOPs the team could run without me; operational friction down 45%.

Funnel and landing page design (UX/UI)

• Designed WordPress and Elementor membership funnels with A/B testing and Infusionsoft email orchestration; membership subscriptions up 50% quarter over quarter.

• Launched a live event funnel in 14 days that returned 10x on ticket sales, and ran conversion work on checkout flows and member dashboards with Google Analytics and Hotjar.

Paid social ad creative and media buying

• Designed static and animated Meta ad creative segmented TOF and BOF around the ICP's pain points, then media-bought the campaigns: Escape Velocity 55.03x average ROAS, CPA $42 to $22; Membership Funnel Redesign 31x, 215 subscriptions.

AI content pipeline and video editing

• Engineered a custom GPT pipeline that turned each podcast episode into short-form video, a blog post and an email for the copywriting team; editing time down 80%, YouTube viewers up 527% month over month. Related: one webinar repurposed into 13x the views.