Copy Chief: Homepage Rebuild and the Escape Velocity Funnel
Copy Chief: Homepage Rebuild and the Escape Velocity Funnel
Services:
Web Design & Development
Industry:
Info-product / copywriting education
Timeline
2023 to 2026
The challenge
Copy Chief runs a learning community and job board for freelance copywriters. The homepage had to convert cold traffic into members, and the promotional campaigns needed dedicated funnels rather than sending paid traffic to a general page.
What I did
Rebuild the homepage around the offer, then give each campaign its own purpose-built landing experience so paid traffic lands somewhere designed for that specific promise.
The work
A before-and-after rebuild of the WordPress homepage, a dedicated Escape Velocity campaign funnel, and a Membership funnel redesign. Each surface was built mobile-first with the offer, proof and call to action carried above the fold.
Stack: WordPress, conversion design, funnel design, Meta ads creative
Escape Velocity: 55x ROAS on the Escape Velocity Meta program
Memberships: 31x ROAS on the separate Memberships promo, growing recurring subscriptions
Surfaces: homepage rebuilt plus two dedicated campaign funnels
Paid traffic deserves its own destination. Sending a campaign to a general homepage wastes the intent you just paid for.
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