CryoWellness: An Animated Explainer for Drip Vitamin Therapy

Snapshot

• 1 — animated explainer delivered

• Clinical — service made understandable

• Health spa — wellness category

The challenge

Drip vitamin therapy is a service most people have never had explained to them. Filming it looks clinical and slightly alarming, which is the opposite of what a spa is selling.

What I did

Animate rather than film. Illustration can show what is happening inside the body without making the viewer squeamish about the needle.

The work

An animated explainer covering what the therapy is, how it works and who it is for, with illustrated anatomy and on-brand spa colour so the clinical content stays inviting.

Stack: 2D animation, motion graphics, explainer scripting