Jeff MacPherson: A Podcast Teaser Cut From 1 Hour to 60 Seconds
Jeff MacPherson: A Podcast Teaser Cut From 1 Hour to 60 Seconds
Services:
Short-Form Video & Editing
Industry:
Podcasting / personal brand
Timeline
2026
Snapshot
1 — vertical teaser delivered
0 — new footage shot
100% — cut from existing episode footage
The challenge
A podcast episode is long, static and easy to scroll past. The teaser has to earn attention in the first seconds, on a feed where nothing is playing with sound on.
What I did
Cut for the hook first and let the substance follow, so the opening frames do the work of persuading someone to stay.
The work
A vertical teaser edited from long-form episode footage, with pacing, captions and sound design built for feed placement rather than for a podcast player.
Stack: Short-form video editing, podcast repurposing, captioning
Asset: 1 vertical podcast teaser delivered for social distribution
Source: cut entirely from existing long-form footage, no new shoot
Format: captioned and paced for sound-off viewing
A teaser is not a summary. Its only job is to buy the next few seconds of attention.
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