Snapshot

• 1: clinic mark designed

• 5: applications shown

• Signage: primary use case

The challenge

A clinic logo spends most of its life very large on a building or very small on a profile picture. A mark that only works on screen fails in both places.

What I did

Design for the smallest and largest use first, so legibility is proven at the extremes before anything gets decorative.

The work

A clinic identity mark with supporting applications, presented across signage, print and digital contexts to prove it holds at every size the practice would actually use.

Stack: Logo design, identity applications