Services
Packaging Design
Timeline
2020

Snapshot
2: pack designs in the set
Regulated: compliance-bound category
Strain-level: product differentiation
The challenge
Cannabis packaging carries mandatory compliance information that eats the surface a brand would normally use, and every competitor on the shelf has the same constraint.
What I did
Treat the compliance block as part of the layout rather than an afterthought, so the required elements sit inside the design instead of fighting it.
The work
Pack design across strains including Pink Diablo Kush and Burmese Blueberry, with a consistent brand system that lets individual strains differentiate without the range falling apart.
Stack: Packaging design, brand system, regulated-category layout

The result
Packs: 2 strain designs within one brand system
Compliance: required information integrated into the layout
Shelf: premium positioning inside a regulated category
In a regulated category the compliance block is a design element. Fight it and you lose the surface twice.
Other Projects
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