Snapshot

• 1: primary mark plus variants

• 8: identity assets delivered

• Healthcare: dental practice sector

The challenge

Family dentistry has to read as both clinical and warm. Too sterile and it feels like a hospital, too soft and it stops feeling competent.

What I did

Build the mark around a clean dental form, then let colour and application carry the warmth, so the identity stays credible without feeling cold.

The work

A complete identity: primary logo and variants, colour and type system, and applied collateral across signage, stationery and digital surfaces so the practice could roll it out without a designer on call.

Stack: Logo design, brand identity, collateral design