Snapshot

• 13: identity assets across the set

• 4+: named startup brands

• 1: repeatable identity process

The challenge

Early-stage startups need a mark before they can afford a full brand programme, and every one of them is in a different category with a different audience.

What I did

Run one identity process across all of them: understand the category convention, decide whether to join it or break it, then design the mark against that decision rather than against taste.

The work

Logo and identity work across several startup brands, each delivered with the mark plus applied collateral such as business cards, packaging and digital presentation so founders could launch with it immediately.

Stack: Logo design, brand identity, collateral and packaging application