Frontrvnners: Apparel Motion Design for the Feed
Frontrvnners: Apparel Motion Design for the Feed
Services:
Short-Form Video & Editing
Industry:
Streetwear apparel
Timeline
2022
Snapshot
1 — motion design piece
Apparel — garment-led animation
Feed — built for social placement
The challenge
A t-shirt photograph is static in a feed that rewards movement. The product does not move on its own, so the design has to.
What I did
Animate the graphic rather than the garment, so the artwork itself becomes the motion and the product stays recognisable.
The work
A short-form motion design piece animating Frontrvnners apparel graphics against a moving backdrop, cut for vertical placement and sound-off viewing.
Stack: Motion design, apparel animation, short-form video
Asset: 1 apparel motion design piece
Format: vertical, sound-off ready
Purpose: product drop announcement for social
In a feed, stillness reads as absence. If the product cannot move, animate what is printed on it.
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