Snapshot

• 1: motion design piece

• Apparel: garment-led animation

• Feed: built for social placement

The challenge

A t-shirt photograph is static in a feed that rewards movement. The product does not move on its own, so the design has to.

What I did

Animate the graphic rather than the garment, so the artwork itself becomes the motion and the product stays recognisable.

The work

A short-form motion design piece animating Frontrvnners apparel graphics against a moving backdrop, cut for vertical placement and sound-off viewing.

Stack: Motion design, apparel animation, short-form video