Services
Apparel & Graphic Design
Timeline
2021
Snapshot
2: garment designs
Hoodie + tee: matched artwork
Instagram: release assets included
The challenge
Repeat drops from the same label start to blur together. Each release needs to feel new without abandoning the graphic language customers recognise.
What I did
Change the artwork, keep the grammar. New illustration, same placement logic, typography and restraint, so the drop is fresh but unmistakably the same brand.
The work
Graphic t-shirt and hoodie design with illustrated artwork, produced with matching Instagram release assets across colourways.
Stack: Apparel graphic design, illustration, Instagram content
The result
Designs: hoodie and t-shirt artwork delivered
Continuity: placement and type conventions retained
Release: matching Instagram assets
New artwork, same grammar. That is how a label stays recognisable while still shipping something new.
Other Projects
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