Snapshot

• 2: garment types in the drop

• 1: graphic across both

• Eat Or Get Ate: campaign line

The challenge

A drop across two garment types can easily read as two unrelated products, which halves the impact of the release.

What I did

Design one graphic strong enough to survive both silhouettes, so the hoodie and the tee read as one release rather than two items.

The work

Hoodie and t-shirt design carrying a shark graphic and the Eat Or Get Ate line across both garments, in light and dark colourways for a single coordinated drop.

Stack: Apparel design, graphic design, drop art direction