Snapshot

• 1: founding garment range

• Streetwear: category positioning

• Graphic-led: design language

The challenge

A new streetwear label has no equity, so the first range has to establish a graphic language distinct enough to be copied later rather than forgotten.

What I did

Design the range around a repeatable graphic signature rather than one hero piece, so the label has a system to extend rather than a single hit.

The work

Streetwear garment and graphic design for the founding Frontrvnners range, establishing typography, placement conventions and colour restraint carried through later drops.

Stack: Apparel design, graphic design, streetwear art direction