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Apparel & Graphic Design

Timeline

2020

Frontrvnners: T-Shirt Graphics With a Signature Script

Frontrvnners: T-Shirt Graphics With a Signature Script

Frontrvnners: T-Shirt Graphics With a Signature Script

T-shirt design for Frontrvnners, developing the hand-script signature and back-graphic placement that became the label's most repeated garment treatment.

T-shirt design for Frontrvnners, developing the hand-script signature and back-graphic placement that became the label's most repeated garment treatment.

Project cover image

Snapshot

  • 2: garment designs in the set

  • Script: signature graphic treatment

  • Front and back: placement system

The challenge

A t-shirt has two printable surfaces and a very small window to say what the brand is. Overload it and it becomes a souvenir.

What I did

Keep the front minimal and let the back carry the statement, so the garment works both as everyday wear and as advertising when the wearer walks away.

The work

T-shirt graphic design using a hand-script signature, with front-chest restraint and larger back placement, produced across colourways for the Frontrvnners range.

Stack: Apparel graphic design, screen-print layout, streetwear design

Project screenshot 1

The result

  • Designs: 2 garment graphics delivered

  • Treatment: hand-script signature established

  • Placement: restrained front, statement back

The back of a t-shirt is the billboard. The front just has to be wearable enough to get it out of the house.

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