Snapshot

• 1: brand campaign line

• 2: campaign asset sets

• Monochrome: content system

The challenge

Streetwear feeds all look alike because they all shoot the same way. The brand needed a visual rule strict enough that a post is recognisable before the logo is seen.

What I did

Commit to one restriction, monochrome, and let the campaign line carry the attitude, so consistency becomes the recognisable thing.

The work

Brand campaign and Instagram content design around the Move In Silence line: campaign creative, model-led product photography direction and a monochrome grid system.

Stack: Campaign design, Instagram content, art direction