Frontrvnners: Move In Silence, a Brand Campaign and Content System
Frontrvnners: Move In Silence, a Brand Campaign and Content System
Services:
Social Media Management
Industry:
Streetwear apparel
Timeline
2021
Snapshot
1 — brand campaign line
2 — campaign asset sets
Monochrome — content system
The challenge
Streetwear feeds all look alike because they all shoot the same way. The brand needed a visual rule strict enough that a post is recognisable before the logo is seen.
What I did
Commit to one restriction, monochrome, and let the campaign line carry the attitude, so consistency becomes the recognisable thing.
The work
Brand campaign and Instagram content design around the Move In Silence line: campaign creative, model-led product photography direction and a monochrome grid system.
Stack: Campaign design, Instagram content, art direction
Campaign: Move In Silence brand campaign delivered
System: monochrome content rule across the grid
Recognition: posts identifiable before the logo appears
A restriction is a brand asset. The feed becomes recognisable through what it refuses to do.
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