Services
Apparel & Graphic Design
Timeline
2021
Snapshot
3: campaign assets delivered
Garment: plus photography and feed creative
Social-first: release strategy
The challenge
A garment that only exists as a product photograph gives social nothing to work with. The campaign has to be shot as content, not as catalogue.
What I did
Direct the shoot for the feed rather than the product page, so every asset is already the right shape and mood for social placement.
The work
Graphic t-shirt artwork with a matching campaign: model-led photography direction, atmospheric treatment and feed-ready assets designed for Instagram release.
Stack: Apparel graphic design, campaign art direction, Instagram content
The result
Assets: 3 campaign pieces delivered
Direction: shot for feed placement, not catalogue
Output: garment artwork plus release creative
Shoot for where it will be seen. Catalogue photography posted to a feed always looks borrowed.
Other Projects
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Conversion-focused web design, ad creative and video editing for EOS®-run businesses in the United States.
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