Frontrvnners: A Graphic T-Shirt Campaign Built for Social

Snapshot

• 3 — campaign assets delivered

• Garment — plus photography and feed creative

• Social-first — release strategy

The challenge

A garment that only exists as a product photograph gives social nothing to work with. The campaign has to be shot as content, not as catalogue.

What I did

Direct the shoot for the feed rather than the product page, so every asset is already the right shape and mood for social placement.

The work

Graphic t-shirt artwork with a matching campaign: model-led photography direction, atmospheric treatment and feed-ready assets designed for Instagram release.

Stack: Apparel graphic design, campaign art direction, Instagram content