Services
Ad Design & Paid Social
Timeline
2023
Snapshot
15%: off first order incentive
2: platforms: Facebook and TikTok
4: ad concepts in the set
The challenge
Clothing for tall men solves a problem the audience already knows they have. The ad does not need to create desire, it needs to prove the fit is real.
What I did
Use creators who visibly have the problem. A 6’11” creator wearing the product is the proof; the copy only has to name the size.
The work
Facebook and TikTok ad creative built on creator video with explicit height callouts, paired with a 15% off first-order incentive and direct site call to action.
Stack: Meta ads, TikTok ads, creator-led creative, paid social management
The result
Creative: 4 creator-led ad concepts
Proof: height stated explicitly in-frame
Incentive: 15% off first order as the conversion trigger
When the product solves a known problem, sell the proof, not the promise.
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Demand Designer®
Conversion-focused web design, ad creative and video editing for EOS®-run businesses in the United States.
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