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Short-Form Video & Editing

Timeline

2022

Real Estate: Property Video Editing With Effects That Sell the Space

Real Estate: Property Video Editing With Effects That Sell the Space

Real Estate: Property Video Editing With Effects That Sell the Space

Video editing for a new-development property listing, using motion and effects to make a walkthrough feel like a place rather than a slideshow of rooms.

Video editing for a new-development property listing, using motion and effects to make a walkthrough feel like a place rather than a slideshow of rooms.

Project cover image

Snapshot

  • 1: property listing edit

  • New development: open villa listing

  • Effects: motion-led editing treatment

The challenge

Property walkthroughs are repetitive by nature: room, room, room. Without pacing, a viewer leaves before reaching the part of the property that actually sells it.

What I did

Edit for sequence rather than completeness. Lead with the feature that closes the sale and use motion to carry the viewer between spaces instead of cutting flatly.

The work

A listing video edit for an open villa new development, with special effects, transitions and on-screen listing detail built for social distribution as much as for the property portal.

Stack: Video editing, motion effects, listing video

Project screenshot 1

The result

  • Asset: 1 property listing video delivered

  • Treatment: effects-led editing rather than a flat walkthrough

  • Use: built for social as well as portal placement

A walkthrough is not a tour. Lead with the room that sells the property, not the one nearest the front door.

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