SaaS Fintech: Infographic Lead Magnets That Earn the Email

Snapshot

• 3 — lead magnet assets designed

• Fintech — SaaS product category

• Save Money — core value proposition visualised

The challenge

Fintech value propositions are numeric and abstract. A prospect will not read a pricing argument in paragraphs, but they will look at it if it is drawn.

What I did

Turn the numbers into the visual, so the saving is the first thing understood rather than the conclusion of a paragraph.

The work

A set of infographic lead magnets presenting the product's savings and pricing logic as visual comparisons, designed for gated download and in-app presentation.

Stack: Infographic design, lead magnet design, data visualisation