Chai Ghai: Reels and TikTok Creative Around a 30% Off Offer
Chai Ghai: Reels and TikTok Creative Around a 30% Off Offer
Services:
Ad Design & Paid Social
Industry:
DTC food and beverage (tea)
Timeline
2022
Snapshot
30% — off, the headline promotion
2 — platforms: Reels and TikTok
Free — Darjeeling tea offer creative
The challenge
Discount creative trains an audience to wait for the next discount. The offer had to run without becoming the only reason anyone engaged.
What I did
Lead the frame with place and product, and let the offer land as the reason to act now rather than the reason to care at all.
The work
Reels and TikTok creative pairing scenic and product-in-context footage with promotional overlays for a free Darjeeling tea offer and 30% off all orders, cut vertically for feed placement.
Stack: Instagram Reels, TikTok, promotional creative, vertical video
Offer: free tea and 30% off promotions designed
Placement: Reels and TikTok vertical creative
Balance: brand imagery leading, discount closing
Let the discount close the ad, not open it. Open with it and the discount becomes the brand.
Other Projects
Want results like these for your brand?
Book a free call and we will map out what is possible for your project.
Book a Call
Demand Designer®
Conversion-focused web design, ad creative, and video editing for B2B brands.
Services
© Demand Designer 2026. All rights reserved.