Vancity Original: Instagram Campaign Design for a Heritage Label
Vancity Original: Instagram Campaign Design for a Heritage Label
Services:
Social Media Management
Industry:
Streetwear apparel
Timeline
2020
Snapshot
Est. 1998 — heritage brand positioning
2 — campaign asset sets
Instagram — primary channel
The challenge
A label with real history has to use it without becoming a museum. The feed needed to sell current product while the heritage did the work of credibility.
What I did
Let the archive set the tone and the current drop carry the call to action, so the brand reads as established rather than nostalgic.
The work
Instagram campaign design and content creation: campaign creative, feed grid planning and product-led posts built around the label's Vancouver identity.
Stack: Instagram, campaign design, content creation, feed planning
Campaign: Instagram campaign creative delivered
Positioning: 1998 heritage used as credibility, not nostalgia
Content: feed grid and product posts designed
Heritage is proof, not a product. Use it to make the new drop credible, then sell the new drop.
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