Snapshot

• Est. 1998: heritage brand positioning

• 2: campaign asset sets

• Instagram: primary channel

The challenge

A label with real history has to use it without becoming a museum. The feed needed to sell current product while the heritage did the work of credibility.

What I did

Let the archive set the tone and the current drop carry the call to action, so the brand reads as established rather than nostalgic.

The work

Instagram campaign design and content creation: campaign creative, feed grid planning and product-led posts built around the label’s Vancouver identity.

Stack: Instagram, campaign design, content creation, feed planning