Landing Pages & Funnels

How to structure landing pages and funnels so paid and organic traffic becomes qualified leads.

Cover: B2B conversion rate optimization. More qualified leads from the traffic you already have.

B2B Conversion Rate Optimization: Guide, Services, Costs

How B2B conversion rate optimization works on low-traffic sites, what CRO services should include, what US agencies charge in 2026, and how to choose a provider.

Cover: The B2B website redesign playbook, a seven-phase guide by Demand Designer

The B2B Website Redesign Playbook: 7 Phases

A seven-phase B2B website redesign plan for US and global teams: win more qualified leads, keep your search rankings and launch on schedule.

The Anatomy of a B2B Landing Page That Converts

The seven sections of a B2B landing page, in order: what each must do, the copy that goes in it, and two real pages converting 10.1% and 17.7%.

Cover: why your website loses high-value clients, showing a funnel report with a 91% drop-off between pricing and the contact form

Why Your B2B Website Is Losing High-Value Clients

Your site gets the right visitors and still loses them. The five failure patterns behind most B2B websites, how to find which one is yours, and what each fix costs.

Cover: digital marketing for subscription businesses, showing a dashboard with recurring revenue, subscribers, churn and channels

Digital Marketing for Subscription Businesses: What Grows Recurring Revenue

A subscription business lives or dies on retention, not signups. The marketing that grows recurring revenue, in order: the signup page, the first 30 days, paid ads and the numbers to watch.

Cover: why AI-generated landing pages do not convert, showing a website builder producing a generic page from a one-line prompt

Why AI-Generated Landing Pages Do Not Convert (and What to Use AI For Instead)

A generated landing page is an average of every page like it, and averages do not convert. What AI did on a 55.03x ROAS campaign instead, and why it worked.