Social Media Marketing
Joshua Jackai
Mar 28, 2021
How to grow your streetwear clothing brand on Instagram
Without spending money or going viral. Currently at 47,000+ Followers
My sole-owned brand did 6 figures in the last 6 months of 2020 alone and is on track to double that this year and I will tell you first-hand FOLLOWERS DOES NOT EQUAL DOLLARS but it is a great resume to convince people to purchase from you. Your social media audience is a new form of currency, but most importantly, it is your community.
Before Frontrvnners was profitable I would help businesses organically grow their Instagram accounts. Still today it is a B2B Service I offer and would love to share some tips on how to grow an Instagram account.
I hope you guys can find some value in this to grow your brand!
1.Identify your ideal customer: Rinse and repeat this method for every sub category in your niche.
What large brands and influencers do they follow? Follow, like, and comment users that engage with their posts.
What locations and hashtags do they tag in their photos? Follow these hashtags and follow, like, and comment on the accounts of the people who use these hashtags the most.
WARNING: Limit this to about 50 people per hour as Instagram will sometimes mistake you for a BOT manipulating their API. This method alone can gain you 1000 niche and engaged followers per month.
2. Create Content Relatable To Your Niche
Fun and active lifestyle photos of your product, service, or stakeholders.
Educational slideshows with Instagram carousels. i.e., For a Restaurant, it could be a recipe to a new Cocktail.
Memes related to your niche. I.e., Funny Cat Videos for a Pet’s Business
Motivational or Comical quotes related to your niche.
Repost customers, influencers, and any user whenever they post intriguing content related to your niche.
Post on your Stories and Feed every day. I.e., Gary Vee posts 2-3X a day, and Fashionova posts 18-30X a day. Both Brands have millions of followers and dollars.
BONUS Using new features like IG Reels, IGTV, or IG Live can help boost your presence. Instagram favors accounts that use their latest features. See our blog here about going viral with Instagram Reels here.
WARNING Always Tag people when you post content on your feed or story. People take credit seriously, but if you are lucky, celebrities and influencers will often reshare stories or posts that tag them. This is a cool way to get exponential exposure with minimum effort.
3. Do Monthly Contests: Monthly giveaways are easy ways to grow your audience by Thousands of followers per month on autopilot.
It is important that you make the barrier for entry extremely low, with the ability for users to submit unlimited entries.
Most important requirement to include is that the users must follow you, tag a friend, and share your contest post on their story.
Post your Contest on your Feed Twice every week and at least 3 times every week on your story.
REPLY TO EVERY COMMENT Instagram’s algorithm favors content that has a lot of back and forth interaction because it means people are spending more time on their application.
BONUS Run Facebook and Instagram Ads on this contest to magnify results. The better the prize and the lower the barrier of entry the better the results.
FINITO
For those of you wondering, I did not mention running lead generation or sales ads, or paying influencers. I purposely left this out because if you are like me when I started, you can’t afford to do this just yet. I purposely included tips that only require time and effort. If you don’t have the time. Pay your younger sibling $20 to do this for you. If you don’t have $20 , start a piggy bank. There’s no excuse. If you do these tactics everyday, I guarantee you will have +10,000 followers before 2021 is over.
If you found value in this please Upvote and Comment!
Thank you and Good Luck!
