Web Design

Guides on planning, designing and building B2B websites that turn visits into sales conversations.

Cover: B2B conversion rate optimization. More qualified leads from the traffic you already have.

B2B Conversion Rate Optimization for Low-Traffic Sites

A B2B conversion rate optimization guide for service firms: what to measure, five fixes that lift qualified leads, and how to test with modest traffic.

Cover: The B2B website redesign playbook, a seven-phase guide by Demand Designer

The B2B Website Redesign Playbook: 7 Phases

A seven-phase B2B website redesign plan for US and global teams: win more qualified leads, keep your search rankings and launch on schedule.

Cover: the anatomy of a B2B landing page that converts, showing the real Y Scouts book funnel landing page Demand Designer built

The Anatomy of a High-Converting B2B Landing Page

A section-by-section breakdown of how high-converting B2B landing pages are structured, based on real client projects like Snappy Kraken and Advisor Websites.

Cover: website mistakes that cost B2B deals, showing a B2B homepage with three problem areas marked

B2B Website Design Mistakes That Drive Away $50K Contracts

Enterprise buyers silently disqualify vendors based on website signals. These design mistakes kill $20K to $50K deals before sales ever gets a chance.

Cover: why your website loses high-value clients, showing a funnel report with a 91% drop-off between pricing and the contact form

Why Your B2B Website Is Losing You High-Value Clients

Your site might look fine, but if high-ticket B2B prospects land and leave, something is broken. The five failure patterns behind most underperforming B2B websites.